Rolls-Royce Motor Cars CEO Chris Brownridge launched the new Coachbuild Collection, Project Nightingale, with just 100 cars. He discusses the small impact of the tax, the decision to keep the V12 engines, and the strong demand in the US market for luxury cars.
Rolls-Royce Motor Cars CEO Chris Brownridge unveiled Project Nightingale — the first model in the company’s newly launched Coachbuild Collection — during an exclusive interview with FOX Business on Tuesday, describing it as a “very special” addition to the company’s flagship lineup.
“Today, we’re announcing Project Nightingale,” Brownridge told “Big Money Show” producer Taylor Riggs.
“Project Nightingale is a very special Rolls-Royce car. It’s our first Coachbuild collection,” he added.
Rolls-Royce first announced the Coachbuild Collection in March, describing it as a “completely new proposition for extreme luxury” featuring very limited, invitation-only cars.
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This image from Rolls-Royce Motor Cars shows the new Nightingale project. (Credit: Rolls-Royce Motor Cars)
“Each Coachbuild collection is rare and luxurious, fully commissioned by Rolls-Royce and made from an entirely new fabric, which will never be duplicated,” the release said.
Participation in the program will be limited to the marque’s “special relationship” customers.
Brownridge noted that the Nightingale will be built in the company’s “luxury building” and produced in very limited quantities, with about 100 units planned.
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Chris Brownridge at the launch site at Rolls-Royce’s manufacturing facility and global headquarters in Goodwood, UK, on December 9, 2025. (Murray Ballard/Bloomberg via Getty Images)
Because of its unusual appearance, he said, the Coachbuild method allows for greater design freedom and more creativity.
“Because it’s so rare and unusual, it allows us to have more freedom in terms of design, to be able to produce something that’s really amazing, extremely luxurious, and something that, if you were to drive it down the street, everyone would stop and look,” he said.
Brownridge’s conversation with Riggs also touched on artificial intelligence, electric cars, prices and the demand for luxury in the US.
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He said more than 30 customers in the region have committed to Project Nightingale, which is a strong sign of demand.
“There are over 30 customers interested in this car in this region. So that’s a big sign to me about the demand we’re seeing in this part of the world.”
