Tiong Bahru Singapore Flavors is strengthening the Philippine market with continued growth

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Tiong Bahru Singapore Flavors is strengthening the Philippine market with continued growth

With a steadily growing presence throughout Metro Manila and surrounding areas, Tiong Bahru Singapore Flavors continues to establish itself as a competitive player in the Philippine dining scene driven by operational strength, changing customer preferences, and a clear commitment to authenticity.

Since entering the Philippines in 2019 as a Singaporean franchise with its first branch at MetLive Mall in Pasay, the brand has built a network of locations in key areas, strengthening its presence in the local market.

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While the industry faced disruption during the pandemic, the restaurant continued to open branches in Makati and Quezon City while expanding its takeout and delivery services. Staying visible on all these platforms has allowed it to stay active and deepen customer familiarity.

“Our journey shows more than expansion – it’s a testament to perseverance and love. Even during the pandemic, we never stopped serving authentic Singaporean food to all Filipinos,” shared Kathryna Yu-Pimentel, Co-Owner/Director of Tiong Bahru Singapore Flavors.

Kathryna Yu-Pimentel, owner and director of Tiong Bahru Singapore Flavors, whose leadership reflects the brand’s resilience and continued growth.

The brand has evolved beyond its original concept into a mainstream luxury choice for Filipinos, appealing to a wide audience while maintaining a distinct identity. Beyond the signature Hainan chicken, the menu includes a variety of Singaporean-inspired dishes such as bak kut teh, laksa, and other classic favorites.

Today, its network includes important commercial and lifestyle areas, including Taguig (BGC), Estancia Capitol Commons in Pasig, Eastwood in Quezon City, Alabang Town Center in Muntinlupa, SM North EDSA – The Block, Greenhills in San Juan, One Ayala in Makati, Trinoma in Quezon City, Robinsons Antipolo, Mitsuko in Cuba, Mitsushi Antipolo, Cuba Recent openings in UP Katipunan and Landmark by the Bay in Parañaque expand your reach, improving accessibility throughout the metro.

“Filipino diners have embraced our flavors wholeheartedly. With every new branch, we’re bringing Singapore closer to home, one plate at a time,” said Ms Yu-Pimentel.

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In the years since then, the restaurant chain has grown to 16 locations, each delivering consistent preparation and authentic flavors.

Focused on heritage techniques and authentic flavours, Tiong Bahru Singapore Flavors maintains a unique edge – providing a consistent, premium dining experience while “bringing authentic Singaporean cuisine to every Filipino table.”

For updates and more information, follow Tiong Bahru Singapore Flavors on Facebook (Tiong Bahru Singapore Flavors), Instagram (@tiongbahruph), and TikTok (@tiongbahruph).

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