YouTube Premium increases subscription prices as streaming costs rise

0 1 1 minute read

Sequoia Capital Partner Konstantine Buhler discusses Waymo and the companies featured in HumanX’s ‘The Claman Countdown.’

YouTube Premium subscribers should expect to see higher monthly prices, marking the first increase since 2023.

The streaming platform said the price change will help it “maintain the features our members love the most: ad-free viewing, background playback, and a massive library of 300M+ tracks on YouTube Music.”

“We continue to offer several plans, ensuring that subscribers can choose the option that works best for them,” the company said.

NETFLIX CEO FIRED DURING SENATE HEARING ON CHILDREN’S TRANS CONTENT: ‘Looks Weird To Me’

YouTube Premium increases the prices of many programs. (Anna Barclay/Getty Images)

YouTube Premium offers ad-free viewing, background listening, offline video downloads and full access to YouTube Music Premium.

Under the new pricing, YouTube Premium will cost $15.99 per month, up $2 from $13.99. YouTube Music Premium will increase to $11.99, up $1 from $10.99, while the YouTube Premium Lite plan will increase to $8.99 per month from $7.99.

NETFLIX IS RAISING SUBSCRIPTION PRICES FOR ALL SHOWS

Under the new pricing, YouTube Premium will cost $15.99 per month, up $2 from $13.99. (Photos by Idrees Abbas/SOPA/LightRocket via Getty Images)

The family plan, which allows up to six people in one household to share access, will increase to $26.99 per month, up from $22.99. Student plans will go up to $8.99 per month, up from $7.99.

JURY FINDS META, GOOGLE LIABLE IN LANDMARK SOCIAL MEDIA ADDICTION TRIAL, AWARDS OVER $6M IN DAMAGES

The latest price hike comes as streaming companies continue to adjust subscription costs across the industry. Netflix recently increased the price of its ad-supported tier by $1 to $8.99, and Spotify increased its monthly plan in January from $11.99 to $12.99.