The Kelce brothers’ Garage Beer is partnering with a golf apparel brand ahead of the Masters
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Malbon Golf has always been about relaxing the gentleman’s game, and with its latest partnership, it lives up to its word.
Travis and Jason Kelce’s Garage Beer is named after the company’s beer brand.
The partnership was announced a week before the Masters, where the Garage will be open all week, pouring its 95-calorie, full-flavored light beer alongside limited-edition hand-rolled cigars and pin flags for passers-by.
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Jason Kelce’s Garage Beer has entered into a partnership with the golf industry. (Beer Garage / Fox News)
“At Garage Beer, we’ve always believed that you win by doing things right. It starts with making a better product and being yourself as a brand. That’s why Malbon makes so much sense for us,” Garage Beer Vice President of Marketing Jay McDonald said in a statement to Fox Business.
“Golf should be fun, and beer has always been a part of that. A day out with the crew, cold ones in hand and gear that brings real style to the course. We’re thrilled to officially launch Augusta at Malbon Home and look forward to the next show.”
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Jason Day of Australia wears Malbon pants as he walks off the 10th tee in the first round of the Wells Fargo Championship at Quail Hollow Club on May 9, 2024, in Charlotte, NC. (Keyur Khamar/PGA Tour via Getty Images/Getty Images)
Garage Beer is based in Columbus, Ohio, not far from where Malbon golfer Jason Day lives.
Garage Beer and Malbon will continue to be featured together in Malbon Home activations, Bucket Cup events and Sip & Shop retail experiences tied to upcoming apparel tablets, all focused on community, content and making golf feel inclusive and fun.
Where culture and fashion meet golf, you will find Malbon Golf, a brand founded by Stephen and Erica Malbon in 2017 because of their passion for the game.
It’s the type of lifestyle that has attracted the likes of famous rappers, skateboarders, athletes in other sports, everyday golfers and tour players like Day, who wanted a break from the course.
Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs embrace after a game at GEHA Field at Arrowhead Stadium Nov. 20, 2023, in Kansas City, Mo. (Photos by Ryan Kang/Getty Images)
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Malbon’s mission is to “encourage today’s youth to participate in the greatest sport on Earth.”
A partnership with possibly two of the most famous NFL brothers ever teamed up to help that.
Fox News’ Scott Thompson contributed to this report.
