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First son Barron Trump’s new beverage business has announced its first two flavors ahead of a planned launch, now set for May.
SOLLOS Yerba Mate, headquartered near Mar-a-Lago, revealed the news on its LinkedIn page last week.
“Introducing our 12-pack: Pineapple + Coconut,” the company said. “Launch in May 2026.”
The announcement comes after the 19-year-old, the youngest son of President Donald Trump, was listed as a director of a brewery in Palm Beach, Florida, according to January SEC filings in Florida and Delaware.
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Barron Trump’s new beverage venture has announced its first two flavors ahead of its May launch. (Mike Segar/Reuters/Reuters)
The product will be available for purchase online at sollos.com, the company said.
The company also shared videos showing the design of its new beverage packaging ahead of the launch.
In one video, blue cans with “SOLLOS” emblazoned above an image of an orange and yellow sun are seen moving through a factory during mass production.
Another clip shows the packaging of the 12-pack, including a light blue box with yellow graphics.
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SOLLOS Yerba Mate introduces a 12-pack pineapple line and a coconut drink line. (SOLLOS Yerba Mate/LinkedIn/Fox News)
Yerba mate, a caffeinated herbal tea native to South America, has recently gained popularity in the US as an alternative to coffee.
SOLLOS has previously been announced as a beverage brand designed to complement life in the “Sunshine State,” with a sun-focused logo.
“SOL,” which means sun in Spanish, represents sunrise and the start of the day, the company said. “LOS,” spelled backwards “SOL,” stands for sunset. The startup emphasized that the word is intended to capture the full cycle of the sun, reflecting the idea that “It Begins Where It Ends.”
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Light blue cans, with the “SOLLOS” logo, roll off the factory line. (SOLLOS Yerba Mate/LinkedIn/Fox News)
According to an SEC filing dated Jan. 23, SOLLOS has raised $1 million through a private placement and counts at least five partners.
Barron, who is a student at New York University’s Stern School of Business, and four others named in the SEC filing, are listed among the company’s executive officers and board of directors.
Others involved in the company include Spencer Bernstein, Rudolfo Castello, Stephen Hall and Valentino Gomez, some of whom attended the same high school as Barron.
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Bernstein, a Villanova University alumnus who attended the Oxbridge Academy in Palm Beach with Trump, is listed as a top executive.
“I’ve decided to postpone my last semester at Villanova University to focus on something I’ve been building for the past 8 months,” Bernstein previously wrote on LinkedIn.
“Since the end of last school year I have been working together with my co-founder, Stephen Hall, and a few close friends on SOLLOS Yerba Mate, a brand of health drink built around pure + active ingredients.”
Hall, now a student at the University of Notre Dame who also attended Oxbridge Academy, is listed as chief executive and director.
FOX Business’ Sophia Comptom contributed to this report.
