Netflix is raising US subscription prices, raising monthly costs for all plans
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Netflix subscribers in the US can expect to start paying more each month as the streaming giant raises prices on all of its plans.
Updated prices listed on the company’s US website show the ad-supported tier at $8.99 per month, up from $7.99, while the standard plan costs $19.99 and the first tier at $26.99.
The cost of adding members outside the subscriber’s family has also increased, with additional members costing $7.99 per month for ad-supported plans and $9.99 for ad-free tiers. Netflix says the accounts are meant for single household use, with additional charges for users who don’t live together.
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Netflix has also raised prices on subscriptions to add members outside of the subscriber’s family. (David Benito/FilmMagic via Getty Images)
Netflix, which has more than 325 million subscribers worldwide, previously removed its lower-priced “basic” plan, leaving customers to choose between higher-priced tiers or an ad-supported option.
FOX Business has reached out to Netflix for comment.
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The price changes were first reported by Reuters, which said the increase comes as Netflix expands into more content formats, including video podcasts and live programming.
The company recently declined to pursue a bid for a certain Warner Bros. studio. and streaming assets. (Mario Tama/Getty Images)
Analysts expect the higher prices to increase how much Netflix earns per subscriber, with estimates pointing to about 6% year-over-year growth in the US-Canada region by 2026.
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Price changes will affect all plans. (Nikos Pekiaridis/NurPhoto via Getty Images)
Netflix last adjusted its prices in early 2025. The company reported $12.1 billion in revenue for the October–December quarter, slightly beating analyst expectations.
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The price hike comes after Netflix recently declined to pursue a bid for a certain Warner Bros. studio.
Reuters contributed to this report.
