Toyota Motor Philippines (TMP) recently introduced Ben&Ben as the new ambassador for the Toyota Choice campaign, featuring the country’s most popular band and music that has long been associated with trust, honesty, and innovation. The partnership shows a natural fit for both parties, as the members of Ben&Ben are the original owners of Toyota vehicles, while the authenticity and values of the band are closely aligned with the Toyota brand approach.
Ben&Ben, a Filipino indie folk-pop band from Manila led by twins Paolo and Miguel Benjamin Guico, debuted in 2016 and has become a major force in local music. Known for songs that resonate with listeners like “Leaves,” “Pagtingin,” “Ride Home” and “Kathang Eg,” the group has built a reputation not only for its music but also for tackling meaningful themes such as mental health, social justice, women’s rights, and individualism.
With the four pillars of the Toyota Choice campaign, the partnership also shines on what Toyota and Ben&Ben have in common: Toyota and Ben&Ben are united by shared values based on trust, communication, flexibility and innovation – each reflecting the pillars of the Toyota Choice campaign.
As a trusted brand, Toyota has become a name that people come back to over time, just like Ben&Ben has earned lasting loyalty through consistent and honest music that stays with listeners at different times. In terms of genuine customer support, Toyota focuses on building relationships beyond the initial purchase, which is reflected in Ben&Ben’s openness and meaningful interactions with fans that foster a deep sense of connection.
As a one-stop shop, Toyota offers a wide range of mobility solutions to suit different needs and lifestyles, like how Ben&Ben’s music spreads different themes and sounds while maintaining a clear identity. Through professional innovation, Toyota continues to develop its technology to improve everyday driving, while Ben&Ben develops its sound and storytelling with a purpose: both moving forward with the shared goal of building a better future, one drive and one hit at a time. Together, these qualities give the campaign a more relatable and humane feel, especially for younger audiences.
With Ben&Ben joining the campaign, TMP adds a new and relatable voice to Toyota Choice, which speaks strongly to a younger audience while emphasizing the brand’s message of empowering Filipinos to make important decisions.
Click the link to find out why Ben&Ben made Toyota Choice: Choose Your Ride Home with Ben&Ben | Toyota Choice
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